Author by : Lance Winslow
The United States automakers have sold millions of cars every year due to America’s love for the automobile. And Americans like powerful cars and they enjoy the raw horsepower. Unfortunately, this strategy of putting big engines in cars is starting to backfire on the US automakers, as more and more customers and consumers are asking what type of mileage does this car get prior to the purchase.
With fuel prices higher than they were five years ago the US automakers have seen a significant amount of market share move towards Japanese automakers such as Honda and Toyota. Even with the recent price decreases in fuel prior to the 2006 elections US automakers are still seeing the trend towards consumer preference towards higher fuel economy cars and not raw horsepower, as was the previous norm.
Many people believe we are reliving a prior period, when Japanese automakers came out with a Honda car, Toyota Corolla and small Datsun automobiles. In fact, we may see a trend of Chinese built cars, which are much smaller and get better gas mileage also taking a percentage of the market share from both General Motors and Ford.
The introduction of Chinese built cars into the US market could have a significant impact on automakers, both the Japanese automakers and the US automakers. And most of this will be due to the fact that consumers are less and less concerned with raw horsepower and more concerned with fuel economy. Perhaps you’ll consider this in 2006.
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Lance Winslow, a retired entrepreneur, adventurer, modern day philospher and perpetual tourist |
[tags]Raw Horse Power, longer, US Automakers, easy sell[/tags]
